John is a widely respected marketing consultant and strategist, with over 15 years of advertising and public relations experience. His expertise lies in aiding organizations and companies in developing and maintaining strategic marketing positions that work for them. John's special brand of leadership builds strong relationships that last. His comprehensive understanding of trends in PR and in the advertising industry makes him a vital component to the client partnership. John organizes the elements– a talented team, accurate strategy and forward thinking creative– that brings your company to life.

Jim Squibb, COO & CFO, rejoined the agency in 2005. He has come full circle having been one of the originating partners of Squibb Mansuetto Advertising, the original corporate identity of Beyond Marketing. Jim left the agency in 1991 returning to the television industry as President and General Manager of WTRF-TV.

Jim has a lifetime commitment to the communications industry having served in the capacity of sales representative of both AM and FM radio before making the transition to television. Moving through the ranks of WTRF from sales representative, Regional Sales Manager and National Sales Manager to President and CEO, Jim has a fine sense of how media works and also how to work the media. He has been on both sides and brings to our clients the advantage of knowing the "soft underbelly" of media outlets to get the best possible utilization of every advertising dollar. Mr. Squibb is also a "go to guy" inside the agency for his knowledge of the local and state political climate.

A family man, he is married (Julie Hendrickson Squibb) and the father of three sons. He is a leader in the community and his church. We are proud to have Jim as a member of our team of quality professionals.

Bart brings over 20 years of experience in advertising and production including copywriting, TV, radio, commercial, design direction, Web and interactive media, film and corporate video. Beginning with the initial strategy and concept and following through to the finished product, Bart is instrumental in the process of campaign development. With a degree in communications and business administration, entrepreneurial experience, strategic bottom-line insight, and wide-ranging, award-winning creative versatility, he serves as a knowledgeable role model and is highly regarded in the communication community.

Rick works magic on a daily basis for the clients of Beyond Marketing. An award-winning designer, Rick oversees and executes the concept and design of Web sites, brochures, ad campaigns, logos and direct mail pieces with a confidence that is unparalleled. He is also strong in 3-D promotional materials as well as trade show displays. Rick has an eye for detail and creates the process in the design department from initial concept to finalized pieces.

Melissa combines her academic studies in graphic and Web design with the working knowledge of how to bring messages to life. She has cutting-edge skills in agency and media environments along with detail-oriented strength. Her body of work includes designing and developing Web sites for the banking and health care industries. All of this enables Melissa to translate the clients' words into visual expressions to communicate a clear and impressive message.

Kelly is a proven associate assisting the account service team in the concept, development and implementation of communication projects. From research to concept to media contact, Kelly's strength is in her diverse capabilities. She is also specialized in small project coordination.

Rob has over 27 years of agency, media planning and buying, and management experience. His media planning client list includes Wheeling-Pittsburgh Steel Corporation, Wheeling Corrugating Company, Ohio Valley Medical Center/East Ohio Regional Hospital and DeNoon Lumber. Previously, he was President of Atwood Communications for 5 years. During his tenure at the agency Rob was responsible for the placement of over a million dollars in annual billings throughout Ohio and West Virginia. As station manager of WWVA radio, a 50,000-watt station, Rob served on the planning board for Jamboree in the Hills, and placed all the electronic media in over 50 markets throughout the United States and Canada for the festival. He excels in customer service, problem solving, organizational skills and strategic planning.

Specializing in public relations and integrated communications development, Shayna Varner has combined her love of the written word and passion for bringing client's stories to life to establish herself as a communications specialist in a field that is both exciting and diverse. She combines her academic studies of public relations and integrated marketing communications with real world experiences in coordinating public relations and overall marketing needs in a variety of client areas. From non-profit foundations to healthcare organizations, Shayna's work has continued to shine as she provides the integrated strategies needed to communicate a clear and impressive message.

With more than 30 years of experience in her field, Cherie is responsible for working with Account Coordinators on all invoicing, accounts receivable and accounts payable, payroll, dealing with CPAs, and contacting vendors on any questionable invoice amounts. She keeps track and verifies all administrative services and expenses.